It's a simple case of those with the money make the rules and M$ has the money. Until another simple operating system comes out that can compete with them they will set up their program to work the way they desire. If you want to use it you are either going to have to figure out a hack to change it to your liking or abide by what they want. I don't like it either but I don't know another program so I guess I am stuck unless I can figure out Linux and I want to change all my computers and laptops, which I have no desire to do.