There are a lot of features in the checkboxes near the bottom........
.....That last one is Intel Insider, and it is a horrendous step backward for Ivy Bridge, and Sandy Bridge before it. Basically it spends power and time to encrypt everything on the system buses. It is useless work, lessened battery life, and the only reason it is there is to placate the content MAFIAA.
To make matters worse, Intel Insider is not user controllable, it is only controllable by unnamed remote 3rd parties who can now do things to your system that Intel won’t list. Seriously, think about the security implications, you are giving an unknown list of entities that are proven to be hostile to users the right to silently deny you use of your computer. They can potentially put things on your PC, take things off, and do so in a way that you can’t control, avoid, or worst of all detect. This ‘technology’ is actively harmful to the owner, and enough of an issue that I suggest that you avoid Ivy Bridge until it is not just fully documented, but user controllable. Scary on a whole new level.