Yeah....looks cool. I'll give them that.

They use C4 to make the chamber. Yes, the explosive C4. The reason is because certain types of metals can't be welded together. But if you add a little C4 (500 lbs. for each 1m x 1m plate which is CNC'd down to size), the explosion can make all kinds of things (aluminum, stainless steel, copper and titanium) bond. Sound like an expensive manufacturing technique? Yes, but there's more

That fluid that it's filled with: It looks and acts a whole lot like Novec, made by 3M. $300/liter.

One big benefit of liquid cooling is the significantly reduced height of the block mounted on the CPU, where air coolers have you strap on large heavy towers. From what i can see though, the radiator for this new cooler is attached to the CPU block, meaning you'll still have to have room for a large mounting height.

Expect this thing to cost ~$250. There are positives though. It doesn't use a pump, so it's less noisy and draws less current. The leakage rate enables it to last over 100 years, compared to around 5 years with basically all closed loop coolers like Corsair's crap (another important reason to buy Swiftech or the Cooler Master Glacer 240L, also co-designed by Swiftech ). No one seems to be posting any results with this cooler though. On paper it looks like it'll beat anything currently available, except phase change. But no one really knows. Seems like that's the first thing they should brag about.